Welcome to the 4th edition of PAFIX

MEA’s leading expo & forum, focused on innovative financial inclusion , payments & transaction, retail banking technology, cyber-security and Fintech

Over the past 20 years, Cairo ICT hosted over 5000 + exhibitors from 44 countries, including representation from 18 + country pavilions. Cairo ICT brought over a million individuals along 20 years, testing and exploring thousands of innovative products, groundbreaking new technologies and never-before-seen products


PAFIX 2017 Key Highlights and Themes
``Innovation, Disruption and Collaboration``

Digital Financial Innovation
The future of banks and banking
Open Banking
Cashless Society
MEA Fintech Regulatory Outlook
Cyber Security
Digital Financial Innovation

The Fast Lane To Financial Inclusion

 Two billion individuals and 200 million businesses in emerging markets today lack access to savings and credit, and even those with access can pay dearly for a limited range of products.

Rapidly spreading digital technologies now offer an opportunity to provide Innovative financial services at much lower cost, and therefore boosting financial inclusion and enabling large productivity gains across the world economy. Under the slogan “Digital Innovative Financial Inclusion” financial policymakers, financial institution and technology providers will discuss and closely understand how to well-manage the use of digital Financial Innovation platforms to boost financial inclusion.


Digital Financial Innovation has the potential to provide access to financial services for 1.6 billion people in emerging markets, more than half of them women. It could increase the volume of loans extended to individuals and businesses by $2.1 trillion and allow governments to save $110 billion per year by reducing leakage in spending and tax revenue. Financial-services providers would benefit too, saving $400 billion annually in direct costs while sustainably increasing their balance sheets by as much as $4.2 trillion

The future of banks and banking

Redesign/Makeover/Overhaul : The future of banks and banking

How will the future of banking in MEA shape up?


High level speakers will discuss in significant panels the all aspects of innovation in banking “from evolutionary to revolutionary” based on trends and methodologies.How the market leading financial institutions are reshaping their strategies and adopting innovation agendas to be a part of the disruption instead of being disrupted

Open Banking

Open Banking PSD2

A new disruption that will change banking as we know it !!!


PAFIX 2017 panels will take a glimpse to the future to analyze the impact of PSD2 on MEA’s Banks and how shall they embrace it.Banks will no longer be competing only against other banks,but everyone licensed to offer financial services.
PSD2 enables bank customers, both consumers and businesses, to use third-party to manage their finances. Soon, you may be using Amazon ,Facebook,Paypal or Google to pay your bills, making P2P transfers and accessing your financial data, while your money still placed in your bank .For banks, PSD2 poses substantial economic challenges. IT costs are expected to increase due to new security requirements and the opening of APIs.9 percent of retail payments revenues are predicted to be lost to PISP services by 2020

Cashless Society
 Towards a cashless society

"Digital, Wearable, Mobile and Plastic"


Technology Providers ,Financial Professionals, Government and Regulators all gathered under one roof to crack the payments market puzzle and draw Egypt’s road map towards cashless society.

MEA Fintech Regulatory Outlook

MEA Fintech Regulatory Outlook

Most regulators across the region are focusing on adopting innovation, and digital financial inclusion while improving security and widening access to financial services and payment solutions. An ongoing challenge that requires foresight, planning and alignment at a domestic, regional and international level. While still in its infancy, the wave of regulatory partnerships and collaborations are becoming instrumental to the success of FinTech ecosystems across the region.

Pafix panels will focus on getting the government and regulators to listen to the private sector,innovators and stakeholders and to take action to protect the credibility of the financial services sector without hindering the Fintech market growth

Cyber Security

Cyber Security



PAFIX 2017 will focus on how financial institution can effectively manage security risks and reduce fraud while adopting new innovative digital solutions . The panel discussions will include cutting edge identification and authentication technologies case studies and implementations, such as advanced bio metrics , encryption software and algorithm-based technologies .

Exhibitor Profile

  • Banks and Financial Institutions
  • E - Payment and M - Payment Platforms and Service Providers
  • Retail Service Providers
  • Payment Technology Providers
  • Government agencies
  • Infrastructure companies
  • Technology vendors- Mobile operators

Visitor Profile

  • Banking sector professionals
  • E - payment platform providers
  • Private sector industry leaders (both giants and start - ups)
  • Service providers
  • E - commerce Platforms and Service Providers
  • ATM Machine Manufacturers